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Industries/Remodeling/CRM

CRM for remodelers

CRM for remodelers and home improvement companies

A remodeling CRM with every lead on one board, follow-ups that count themselves, estimates booked straight from the lead, and quotes you can track to the signature.

How it works

From the first call to the signed quote

  1. Leads land on one boardWebsite forms, calls and texts to your number, and lead emails all arrive on the Leads board, each with its source. You can add a lead by hand too.
  2. Follow up without losing countThe lead’s grid counts each call, text and email. The 1st, 2nd and last follow-up buttons open the email or text with the words written, and your due follow-ups come by email each morning.
  3. Book the estimateOn the lead, press Mark Scheduled and pick the day, time and who goes. It books the appointment and opens the deal. Clients can also book from your online booking page.
  4. Quote and track itSend a quote link, see when it’s opened, and get it signed online. The deal moves to Won by itself.
  5. Keep the team on the same pageEach deal has its own chat, and its page holds the quotes, estimates, files, texts and emails.
  6. See what each source brings inReports show marketing by lead source: leads, estimates booked, jobs won, revenue and what each channel costs.

Lead sources

Where your leads come from

Lead source
How it arrives
Website forms
Connect the form under Integrations. Each source gets its own address and key.
Calls and texts
Calls and texts to your company’s number (phone & texts).
Lead emails
Lead emails you receive become leads on the board.
By hand or from a file
Leads → New lead, or import a CSV file of leads.

Features

What remodeling CRM software does for you

Leads board

Every lead and where it stands, from New to Scheduled (the estimate is booked) or Unqualified.

Deals by stage

Drag deals from the estimate to Won or Lost. Won asks for the signed quotes and any missing details.

Calls and texts

Calls and texts on the company’s number, with the call log, recordings, voicemail and AI call summaries. Return a missed call from the Missed filter.

Calendar and online booking

An online booking page, appointment types, reschedule and cancel emails with a calendar file, and calendar sync with Google Calendar and Outlook.

Quotes with tracking

Quote links with open tracking and e-signature, built from your own price book.

Deal chats

A chat per deal for everyone on its team. The crew sees it on their portal.

Contacts

Everyone you’ve worked with, with their leads, deals, jobs, documents and history. Merge duplicates and download the list as CSV.

AI that drafts, you send

ECHO answers from your own records, summarizes calls and drafts replies in your composer. You review and send them.

Reviews and surveys

Review asks after the job and feedback surveys after the estimate, during the job and at completion.

What’s included

Which plan has what

What
Which plan
Everything on this page
Every plan: Solo, Crew and Company. Calls and texts need phone & texts.
Plans
Solo $149 a month (3 users), Crew $299 (8 users), Company $599 (20 users). Extra users are $25 a month. Paying yearly costs 10 months.
Phone & texts
$79 a month on Solo and Crew, included in Company. Extra numbers are $10 a month.
Your own automation rules and departments
Crew and Company: the built-in automations and your own rules. Solo doesn’t include automations.
Payroll
Company only.

Try it first. The free trial is 14 days, with no credit card, and your workspace is ready in minutes. See every price on the pricing page.

Questions

CRM for remodelers questions

Can I import my current leads?

Yes, from a CSV file. Match the columns, check the preview, then import. With an ID column, importing again updates those leads instead of adding them twice.

Do I need the phone add-on?

Only for calls and texts on a business number in ECHOPS. Phone & texts is $79 a month on Solo and Crew, and included in Company.

Can I see which lead sources pay off?

Yes. Marketing → Lead sources shows each channel’s leads, estimates booked, jobs won, revenue, spend, cost per lead and return on spend, with a CSV download.

What happens to leads that don’t go anywhere?

Set them to Unqualified with the reason. They go to the Archive after a while, stay searchable, and can be brought back.

Does ECHO message my clients on its own?

No. ECHO drafts the reply in your composer; you review and send it. ECHO never sends an email or text itself, and bookings and status changes wait for your Confirm.

What’s the best CRM for remodelers?

The one your team will use every day. Look for every lead source on one board, follow-ups that count themselves, estimates booked from the lead and quotes from your own prices. ECHOPS also carries the signed job into projects, change orders and invoices, so there’s no second system. Our CRM comparison lays out other options.

Can a home improvement company use it too?

Yes. Siding, window, flooring and other home improvement companies work leads the same way: one board for every source, counted follow-ups, booked estimates and quote links clients sign online. Kitchen and bath remodelers get on-site estimate questions, and other work starts from the deal with your own price book. See ECHOPS for siding and exteriors.

Can I run kitchen and bath estimates from the CRM?

Yes. On the deal, press Kitchen estimate or Bath estimate, answer the questions, add photos and draw the room to scale. The quote builder then prices the job from your price book, and the client signs the quote link online. See kitchen and bath estimating software for the details.

How much does the remodeling CRM cost?

The CRM is in every ECHOPS plan: Solo $149/mo with 3 users, Crew $299/mo with 8 and Company $599/mo with 20. With our special price, your first two months are $49, $59 or $69 a month, then the regular price; spots are limited. The free trial runs 14 days with no credit card.

Related

Keep reading

Your next job,
from one place

Try ECHOPS free for 14 days with your own leads and jobs. No credit card, and your workspace is ready in minutes.

Special price: your first 2 months from $49/mo. Limited spots, so sign up today.